ContentsHornbrook → Zamboanga
Grateful to God for the life we’re building.
Zamboanga, Philippines · 6.92° N, 122.08° E
My Work · The operating files Zamboanga City, Philippines · U.S. businesses
It was never a ladder. It was a pile.
Army. Construction. DJ work. Marketing. Customer success. Operations. CRMs. Consulting. Businesses of my own. Government contracting.
Some of that happened in order. Some of it overlapped. Some of it became a business, some of it was a job, and some of it just taught me something useful. This page doesn’t pretend it was a plan.
That’s more or less what I do for a living, too. Take the pile. Find out where things actually belong.
SYS-01Fault board
Walk me through a business and these light up before anything else. None of them are exotic. That’s kind of the point. Most businesses aren’t broken in some dramatic way. They’re held together by hand.
Faults detectedCommon · Fixable · Usually ignored
F-10 is usually the fastest way in. Ask the people doing the work.
Founder’s phoneNo system
Founder’s phoneOperating system
No new questions.The answers are already where everybody can see them.
SYS-02Wiring diagram
It’s the machinery connecting what the business decides to what the customer gets, and everything in between. The order matters. Technology comes after you know what you’re trying to do.
Automation should reinforce a good process.
Congratulations. You automated the confusion.
SYS-03Altitude
I’m comfortable at both ends. I can think about where a business is going, then disappear into the CRM to figure out why a workflow fired twice. Pick an altitude.
30,000 ftStrategy
What is this business actually trying to become?
What I’m looking atWhere the business is trying to go, and which decisions the founder should stop making alone.
Same instinct at every altitude: watch how it actually works, find where it
breaks, figure out what should happen instead, build something people can use.
I’ve been running that play since junior high
SYS-04Currently running
Three things with their own names and their own websites. They sell their own services over there. Here’s what each one actually is.
Operating
Make the business easier to run.
For founder-led businesses. Scattered decisions, messy workflows, inconsistent client delivery and weak visibility get turned into a clear operating system people can actually follow.
Nota VA agency a marketing agency an automation shop generic consulting
Pursuing federal work
My U.S. business entity. Veteran-owned where it applies.
It’s also the vehicle for government contracting. I’m pursuing U.S. federal work in the same territory I’ve been working in all along.
On
DJ, entertainment, production.
I’ve had a long connection to DJ and entertainment work. This isn’t some hobby I hide from the “serious” business stuff. It’s another thing I built.
SYS-05Parts bin
I’m almost always building or testing something. Not all of it deserves to live. That’s fine. That’s how you find out.
Not everything I touch turns into a company. I’m not going to pretend it does.
SYS-06Floor plan
All of this happens in one office in Zamboanga City, working with businesses in the U.S. Sometimes that means U.S. hours while my family is living a normal evening around me. The room has a lot of jobs.
ZamboangaUTC+8
U.S. East CoastUTC−5/−4
When the U.S. workday starts, it’s evening here.
